September 27-30, 2021
Seattle, Washington, USA + Virtual
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Monday, September 27 • 1:55pm - 2:20pm
(IN-PERSON) How to Talk About your Open Source Project so People Get It - Emily Omier, Emily Omier Consulting

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Do your colleagues seem confused when you talk about your open source project? Are you struggling to get traction for your project and worried that a lack of contributors could threaten the project’s long-term viability? In this talk, Emily Omier will show how maintainers can apply the principles of positioning to open source projects so that they’ll attract more of the right kind of users who will become a lasting part of the community. Maintainers will learn how to describe their project in a way that will make sense to other engineers immediately, how to articulate why anyone should care about their project and how to figure out who their ideal community members are. Emily will also cover what concrete actions to take to tell the world the project exists after clarifying or changing positioning.

avatar for Emily Omier

Emily Omier

Positioning consultant, Emily Omier Consulting, LLC
Emily Omier is a positioning consultant who helps open source startups accelerate revenue and community growth by clarifying the project and product's market category, unique value in the market and target user audience. She hosts The Business of Open Source podcast and writes a blog... Read More →

Monday September 27, 2021 1:55pm - 2:20pm PDT
Room 402
  Community Management & Leadership, Advocacy & Evangelism
  • Experience Level Any
  • Talk Type In-person
  • Presentation Slides Attached Yes