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September 27-30, 2021
Seattle, Washington, USA + Virtual
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Tuesday, September 28 • 11:25am - 11:50am
(VIRTUAL) The 7 Guiding Principles for Developer Engagement - Barton George, Dell Technologies

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In 2013, Stephen O’Grady published his treatise “The New Kingmakers, How Developers Conquered the World.” After laying out the rise of the developer, O’Grady ended with the warning: “Businesses needed to build and execute a strategy for attracting and engaging developers.” The rise of developer influence didn’t plateau in 2013 and in fact the pace has only quickened in the last 8 years. If this is the case, how do businesses who have had little to no developer experience engage this powerful constituency? Barton will walk you through a set of seven principles that will serve as a compass to guide organizations with limited community experience. These principles will provide a framework to attract and engage developers and ultimately provide the foundation for a broader developer strategy.

Speakers
avatar for Barton George

Barton George

Developer strategy, Dell Technologies
Barton is leading the creation of Dell Technologies’ first coordinated developer program. At Dell, Barton has worked in a variety of positions focused around Open Source and developers. He is also the founder of Project Sputnik, a line of Ubuntu-powered developer laptops and workstations... Read More →



Tuesday September 28, 2021 11:25am - 11:50am PDT
MeetingPlay Platform + Virtual Learning Lab