September 27-30, 2021
Seattle, Washington, USA + Virtual
View More Details & Registration

The Sched app allows you to build your schedule but is not a substitute for your event registration. You must be registered for Open Source Summit + Embedded Linux Conference + OSPOCon 2021 to participate in the sessions. If you have not registered but would like to join us, please go to the event registration page to purchase a registration.

This schedule is automatically displayed in Pacific Daylight Time (UTC -7). To see the schedule in your preferred timezone, please select from the drop-down menu to the right, above "Filter by Date." The schedule is subject to change.

IMPORTANT NOTE: Timing of sessions and room locations are subject to change.

Back To Schedule
Monday, September 27 • 2:55pm - 3:20pm
(IN-PERSON) Justifying an OSPO in Dollars and Cents - Van Lindberg, OSPOCO

Sign up or log in to save this to your schedule, view media, leave feedback and see who's attending!

Feedback form is now closed.
When budgets get tight, OSPOs are frequently among the first areas targeted for cuts. Even in good times, OSPOs sometimes have a hard time communicating concretely how they are providing value to the larger organization, above just "avoiding license risk." On the other hand, when OSPOs are recognized as contributors to the corporate bottom line, it makes it much easier to build and continue effective open source engagement. This presentation will focus on some concrete ways to attribute increases in corporate value to a company's open source activities. How much is a Github star worth? Or an additional download? A pull request from an outside contributor? Or the goodwill associated with a sponsorship? Using a structure put in place at multiple companies, we will talk about how community relationships are a form of "goodwill" - like trademark goodwill - that can be valued. We can also measure how a company's actions can increase that goodwill. We will also discuss how OSPO-driven changes can lead to measurable differences in the cost of marketing, training, the cost of goods sold, and retention of employees.

avatar for Van Lindberg

Van Lindberg

Founder, OSPOCO
Van Lindberg is a partner at Taylor English, where he focuses on the intersection of law and technology – including patents, copyrights, open source and government policy and practice. Mr. Lindberg is a recognized expert in the area of open source, addressing the business, legal... Read More →

Monday September 27, 2021 2:55pm - 3:20pm PDT
Room 401
  OSPOCon, Open Source Corporate Sustainability
  • Experience Level Any
  • Talk Type In-person
  • Presentation Slides Attached Yes