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September 27-30, 2021
Seattle, Washington, USA + Virtual
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Monday, September 27 • 2:55pm - 3:20pm
(IN-PERSON) Justifying an OSPO in Dollars and Cents - Van Lindberg, OSPOCO

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When budgets get tight, OSPOs are frequently among the first areas targeted for cuts. Even in good times, OSPOs sometimes have a hard time communicating concretely how they are providing value to the larger organization, above just "avoiding license risk." On the other hand, when OSPOs are recognized as contributors to the corporate bottom line, it makes it much easier to build and continue effective open source engagement. This presentation will focus on some concrete ways to attribute increases in corporate value to a company's open source activities. How much is a Github star worth? Or an additional download? A pull request from an outside contributor? Or the goodwill associated with a sponsorship? Using a structure put in place at multiple companies, we will talk about how community relationships are a form of "goodwill" - like trademark goodwill - that can be valued. We can also measure how a company's actions can increase that goodwill. We will also discuss how OSPO-driven changes can lead to measurable differences in the cost of marketing, training, the cost of goods sold, and retention of employees.

Speakers
avatar for Van Lindberg

Van Lindberg

Founder, OSPOCO
Van Lindberg is a partner at Taylor English, where he focuses on the intersection of law and technology – including patents, copyrights, open source and government policy and practice. Mr. Lindberg is a recognized expert in the area of open source, addressing the business, legal... Read More →



Monday September 27, 2021 2:55pm - 3:20pm PDT
Room 401
  OSPOCon, Open Source Corporate Sustainability
  • Experience Level Any
  • Talk Type In-person
  • Presentation Slides Attached Yes